Brand Film DirectorCommercial ProducerOriginal Content
Producer & Director.
Commercials, brand films and digital content.
I’m halfway through my second decade of working with global brands, visualising their stories through ad campaigns, brand films and digital content.
Depending on the brief, I can direct and I can produce – sometimes I do both on the same project, sometimes not – I’m equally comfortable behind the monitor as I am behind a spreadsheet.
My roots are in the camera department, and my practice orbits around quality filmcraft. Creative concepts are answered by technical knowledge and logistical experience. I’ve developed an approach to production that’s influenced by years of big ideas and constrained timelines – It’s a world that I can thrive in.
In the last few years I’ve taken this perspective and applied it to the creation of original content where I’ve developed and produced documentaries, long-form online content and narrative feature films.
Clients
Director
My directing experience started as TV commercials and fashion films and has shifted into branded content. The fusion of commercial imagery, narrative storytelling and factual content is my favourite style to work in – It’s a space where stories connect brands to their cultures in meaningful ways.
Working on branded content best combines my experience in cinematography, storytelling, and production.
See my Directing PortfolioCommercial Producer
From local ads to international campaigns – I’ve been fortunate to work with some amazing people and brands. Some projects I’m brought in as a creative producer, helping to shape the vision, and other projects might just need service production – I’m comfortable in either role.
Ultimately my job is to take ideas from brief to delivery without the chaos. I’m at my best in the moments where things are tight, where decisions matter, and where experience keeps everything moving.
For briefs that need the full works, I can work via my production company Paragon Pictures.
See my Producer Portfolio